The ADOPTION of “LEGITIMUS” and the CROWN, ARM & HAMMER
As a result of their experiences with counterfeiters and the like, in 1875 The Collins Co. adopted what was to become a world recognized trademark. The mark was registered in 1876. It consisted of an image of a crown with an arms holding a hammer located above the top of the crown. The symbol had the word LEGITIMUS printed below the bottom of the crown and over a period of time the trademark became known as the Legitimus Mark.
It is interesting to note that the word Legitimus was not common in most dictionaries of the day or even those dated later for that matter. It is basically a Latin word that when translated can be interpreted as:
1. fixed by law, according to law, lawful, legal, legitimate
2. of the law, relating to law, legal
3. regular, right, just, proper, appropriate
The word Legitimus was used not only on labels and as stampings on various goods that Collins made, it also commonly appeared in published advertisements, on signs, company stationery and in product catalogs in a number of languages. The symbol was even chosen for the castings that were made as snow-catchers that were installed on the company office building in Collinsville.
Quite possibly the most common place that the symbol was used was on labels; labels for the American market as well as numerous export markets. Many of the original labels depicting the Legitimus symbol were embossed, a reference to which was even included along the edge of some labels along with the a notation that the label was genuine only if embossed and had been printed by the New York Bank Note Printing Co. Embossing is a process utilized in printing whereas certain areas are raised above the normal surface of the paper. This is accomplished by adding padding under the areas that will be raised and printing on paper that has been temporarily treated to stretch.
The earliest trademark reference found, Registration No. 3,406 dated February 8, 1876, that mentioned the word Legitimus actually declares that the trademark is comprised of a "representation of a crown, from which rises an arm holding a hammer." It goes on to read that ... "It is preferred that the word "Legitimus" be shown beneath the crown upon a ribbon with streamer ends: but that is not essential."
Over the years the combination of the arm, crown and hammer appears to have become the symbol most recognized as being associated with The Collins Company. The symbol, along with substantially the same wording used in the description, was again registered as No. 8,830. That registration was issued on Nov. 15, 1881.
The word LEGITIMUS was specifically registered as No. 50,481 dated March 20, 1906. Republication was dated Aug. 17, 1948 and Aug. 17, 1953.
A review of the stampings and labels on which the Crown, Arm and Hammer designs along with the word Legitimus readily shows that The Collins Company utilized those brands and markings in a wide variety of ways. The markings were stamped, etched and or printed on labels. Other variations appeared in advertisements and on company stationary. The end result was recognition conveyed by a number of variations, many of which used individually while still others were adapted to be used in conjunction with other brands.
Although the crown, arm and hammer with or without with the word Legitimus was introduced five decades after Collins edge tools started to be made it appears that it became the most recognized and acceptable of the Collins markings.